Internship Experience

Giddy, Lead Marketing and Social Media Coordinator

Sept 2024 - Present

  • Led marketing, PR, and social media efforts for a startup, managing campaigns and driving brand awareness.

  • Achieved a 66% growth in social media following and 63% growth in accounts engaged in the first 90 days.

  • Strategized and executed a high-impact influencer collaboration event, coordinating with 40+ influencers, vendors, venue hosts, and 5+ wellness brands to maximize brand visibility and engagement.

  • Filmed and edited engaging multimedia content, including short-form videos and promotional materials.

CatchBuzz Inc, Project Coordinator

Jan 2024 – April 2024

  • Assisted in developing marketing strategies for artist management, focusing on promotional activities that maximized audience reach and engagement.

  • Conducted market analysis to identify trends in the music and hospitality sectors, leading to the implementation of targeted campaigns that improved event attendance by 20%.

  • Managed client relationships and served as a primary contact for inquiries and updates, ensuring exceptional service delivery.

Foundation, Cosmetics and Fragrance PR Intern

Aug 2022 - Dec 2022

  • Supported public relations for luxury beauty brands, contributing to increased brand visibility and successful campaigns.

  • Crafted press releases, media pitches, and influencer outreach materials to promote product launches and events.

  • Conducted thorough media research to identify key publications, journalists, and influencers aligned with brand goals.

  • Managed product samples, press mailers, and gifting initiatives to strengthen relationships with media and influencers.

uInterview, Staff Writer & Social Media Intern

Aug 2022 - Dec 2022

  • Researched, wrote, and published articles and celebrity interviews, maintaining accuracy and a compelling narrative style.

  • Managed social media accounts, creating posts to increase audience engagement and drive traffic to the site.

  • Monitored trending topics and entertainment news to pitch and produce relevant, high-performing content.

Leadership Experience

FIT Residential life, Senior resident assistant

April 2024 - Present

(Promoted from Resident Assistant: Jan 2023 - April 2024)

  • Oversaw a team of 14 RAs, strengthening communication and alignment with institutional goals.

  • Provided guidance and support to over 30 residents, assisting with both personal and academic challenges

  • Led the RA Recruitment & Selection Committee, designing outreach materials that enhanced recruitment and engagement with over 200 prospective RAs, a 23% increase from the previous year.

Founding Editor in Chief, IAMB literary magazine

Mar 2023 - Present

  • Directed the content strategy and marketing campaigns for the magazine, significantly expanding readership and contributor participation through innovative marketing techniques.

  • Successfully launched social media following from 0 to over 12,000 followers, leveraging targeted content strategies and community engagement initiatives.

Education

Fashion Institute of Technology

Bachelor of Science in Advertising and Marketing Communications

Minor: English Writing

Dean’s List All Semesters