This ad cleverly reinforces Impossible Burger’s commitment to plant-based eating by using humor, not only playing on traditional disclaimers, but highlighting the cruelty-free aspect of the product. The visual of a hand holding a juicy burger reinforces to consumers that they don’t have to sacrifice taste while making an ethical choice.

This minimalist ad uses McDonald’s iconic golden arches stacked to spell “Mmmm.” It’s a simple yet effective visual that instantly triggers taste memory and brand recognition. The copy, “That’s good.” reinforces the idea that McDonald’s is universally satisfying without needing extra explanation.

This ad takes a direct shot at competitors who fill their chip bags with excessive air. Pringles emphasizes its commitment to giving customers more products, not just empty space. The image of the iconic can reinforces the brand’s unique packaging and value.

This ad uses humor and relatability to position IAMB as the perfect read wherever you are. The follow-up line, “Boring people read boring stuff. You’re not boring.” adds a playful challenge, encouraging people to choose IAMB for a more engaging reading experience.

This ad captures the essence of The Farmer’s Dog’s fresh, nutritious pet food by showing a dog drooling in anticipation. The playful copy, “Give them something to drool over,” equates the brand’s food to something irresistibly delicious.

This ad takes IAMB’s cheeky and humorous brand voice to the next level to promote IAMB’s new compact format. By playing on the phrase, “Size Matters,” and flipping expectations with “Who said smaller isn’t better?” the ad challenges traditional assumptions and grabs attention. The visual of hands holding a smaller book reinforces the convenience and accessibility of the new size.