A great campaign is more than an idea—it’s a strategy. I bring creative concepts to life through multi-channel campaigns designed to resonate with the right audience. From initial brainstorming to execution, I develop bold, memorable campaigns that blend storytelling, visuals, and data-driven insights.
Campaign Strategy
Impossible Foods
You Don’t Have To Quit Cold Turkey: A Thanksgiving Campaign
This campaign for my Creative Strategies class challenges the all-or-nothing mindset around plant-based eating. Instead of pressuring consumers to go fully vegan, it encourages small, sustainable swaps—like choosing a juicy, flavor-packed Impossible Burger instead of meat every once in a while. With playful messaging and a guilt-free approach, this makes plant-based eating feel easy, approachable, and delicious.
Cargo
Get there for less: The all-new rideshare app
This campaign for my Entrepreneurship class introduces Cargo, a rideshare service that keeps fares low by turning cars into moving billboards. By leveraging vehicle exteriors as ad space, Cargo offers riders a more affordable way to get around while giving brands high-visibility, street-level advertising. It’s a win-win—cheaper rides for passengers, prime exposure for advertisers, and a smarter way to move through the city.
JBL X THE WEEKND
The First Note of Every Hit? The JBL Startup Sound.
A collaboration with JBL and The Weeknd is where music meets innovation. This collaboration kicks off with The Weeknd integrating JBL’s iconic startup sound into the opening track of his latest album, turning a simple tone into a cultural moment. As the hype builds, JBL drops a limited-edition speaker designed in The Weeknd’s signature aesthetic—blending high-fidelity sound with his unmistakable style. More than just a product, it’s an experience that bridges music, technology, and artistry.